Welcome to Bali Hotels Association
Hospitality with Purpose
Greetings,
It is a privilege to serve once again as Chairperson of the Bali Hotels Association. I am deeply grateful for the trust and confidence of our members, and it is an honour to continue leading this association into its next chapter. My first term in 2022 marked a significant milestone as BHA’s first female chair, a responsibility that remains both meaningful and motivating. Over the past years, our shared focus has been clear: to align Bali’s hospitality sector with evolving tourism regulations, champion sustainability, and ensure our industry remains progressive, responsible, and globally respected.
As we look toward 2026, BHA stands firmly committed to strengthening sustainable hospitality practices, empowering local talent, and accelerating initiatives that help our hotels adapt to the changing expectations of global travellers. Together with our members, partners, and community stakeholders, we will continue elevating Bali as a destination defined by authenticity, culture, and purpose-led tourism.
Bali Hotels Association represents more than the hotel industry, it reflects Bali’s spirit of service, generosity, and meaningful connection. Through collaboration and shared vision, we will continue shaping an industry that thrives economically while honouring the environment, culture, and community that make Bali exceptional. Special recognition goes to our dedicated Board Members for their leadership and commitment in shaping programs that strengthen partnerships and support the continued growth of Bali’s tourism industry.
Thank you for being part of this journey. I invite you to stay engaged as we advance new programs, strengthen partnerships, and build on initiatives that support the long-term resilience and reputation of Bali’s hospitality sector.
Warm regards,
Fransiska Handoko
Chairperson & General Manager Wyndham Tamansari Jivva Resort Bali
Bali Hotels Association
Hospitality with Purpose
For years, Bali Hotels Association has been committed to promoting Bali as a beautiful and quality destination to the world, with its charm and the renowned hospitality of Balinese people. Bali Hotels Association has a strong focus on supporting the community, the environment and the education of our fellow industry workers.
BHA has initiated many projects involving the association members as well as the people in the industry. Through its internationally acclaimed social media campaign “Bali Is My Life”, BHA aims to promote the island as a quality destination for international travellers through a positive and uplifting message, that encourage visitors to embrace and immerse in the true essence of Balinese culture and hospitality for an enjoyable time filled with memorable experiences.
For more information, visit www.balihotelsassociation.com Stay updated with Bali Is My Life on Facebook, Instagram, Twitter, and YouTube.
Hospitality with Purpose, a reflection of our unwavering commitment to Bali’s future through hospitality, training, sustainability, and community. It also echoes BHA’s mission of purposeful tourism—ensuring every guest experience aligns with Bali’s rich cultural heritage, economic growth, and environmental preservation.
Our Vision
To maintain Bali as a globally recognized and sustainable tourism destination with purposeful hospitality that respects and uplifts the island’s people, traditions, and natural beauty while leading the way in sustainable and professional hospitality management
Our Mission
To unite and empower the leadership of Bali’s hotels, villas, and resorts through collaboration, innovation, and advocacy, ensuring the sustainable growth of tourism while preserving the cultural and environmental integrity of Bali.
BHA is inspired by these living principles and the benefit of supporting the local communities and its people. Numerous programs are developed and implemented to empower individuals and groups providing them with the skills and knowledge they need to initiate and drive change in their life and communities.
BHA collaboratively works with other social institutions and initiates programs on an ad hoc basis to address short- and long-term concerns in Bali.
BHA continues to strengthen its approach by:
Advancing Strategic Partnerships: Establishing alliances with local, national, regional & global organizations to elevate Bali's hospitality standards.
Professional Development: Offering targeted programs for leadership, operational excellence, and industry innovation for our members.
Data-Driven Advocacy: Leveraging market research and analytics to inform policy recommendations and member strategies.
Sustainability at Scale: Expanding impactful initiatives in environmental stewardship and community engagement, aligning with international standards.
Unified Industry Voice: Serving as the central representative for Bali hotel association members fostering collaboration across stakeholders for sustainable growth.
This redefined focus ensures BHA remains a forward-thinking, results-driven business association.
